Hi, I'm Ali.

I’ve built my career around the moments when things start to click—when people find their rhythm, connect to what matters, and decide to build what comes next together. I love bringing people into the story during moments of change, helping them get aligned around what matters most, and making sure they don’t just hear the message—they see themselves in it.

Healthcare has always been part of my story. I was born with gastroschisis, which meant my intestines developed outside my body. I spent my first two months of life in the NICU at Seattle Children’s, followed by years of follow-up appointments that are par for the course when your body doesn’t always work quite right.

Those early experiences taught me that health isn’t a given for so many; that our care systems in the United States are tough to navigate; and, most importantly, that when people come together, it can make the hard stuff feel possible. I’m deeply grateful for my health and for the care teams that helped make it possible. But I know my experience isn’t everyone’s, and that’s part of what drives my work.

I believe communication plays a real role in creating more equitable, human-centered experiences—especially in systems as complex and personal as healthcare. Before I had language for any of that, I was already part of improving care for all. From age nine through my early twenties, I was involved in fundraising for Seattle Children’s and volunteered with the KOMO 4 telethon (and yes, Steve Pool really was as kind as he seemed). What stayed with me from those early experiences wasn’t the events or the TV cameras. It was the community of doers. The way people showed up for each other. The feeling that something meaningful was happening because people chose to build it together.

That’s still what I pay attention to: the moment a group shifts from “my work” to “our work,” what helps that happen, and what gets in the way. These days, that looks like helping leaders communicate through uncertainty, shaping stories that connect frontline teams to purpose, and building alignment across complex organizations so people can move forward together.

Over four years, I honed those skills at University of Washington’s Communication Leadership master’s program while working full-time. I joined the program just as tools like ChatGPT started to reshape the field in real time. I used class projects as a sandbox to explore leadership dynamics, branding, crisis communication, and transmedia storytelling. It sharpened how I think about the future of communications, but it also brought me back to what I’ve believed all along.

Shared experiences and stories stay with people in a way emails and talking points can’t.

Because when communication works, people don’t just understand what’s happening.
They lean in.
They embrace it.
And they build what comes next, together.